Field notes
EK Notes
Field notes on platform marketing and B2B attention — written from Aleph rooms in Limassol and across Cyprus, Malta, Kazakhstan, and Azerbaijan. For the stage version, see Speaking; for the seat and arc, see About.
Brand loses the budget meeting in the wrong language
Brand budgets rarely lose on belief. They lose because the pitch never becomes a line in finance's pipeline model.
Closed-lost is the seller's version
CRM loss codes are the seller's story of a buyer decision. Plan 2027 messaging on buyer interviews, not the dropdown.
Tech people in an art warehouse
Last night TechIsland took its community to PSI Foundation's Bill Viola show. The best ecosystem events change the room, not just the agenda.
More notes
- Your AI SDR is a deliverability programAn outbound agent on a big list mostly spends your sender reputation. Replies come from small segments, checkable facts and a human edit.B2B marketingPlatformsLessons
- Satisfied is not safeSatisfied customers still review partners. Treat renewal as a marketing job, not a CSAT score.B2B marketingLessons
- The AEO checklist is not the leverFAQ blocks and schema do not get you cited. Pages written in your buyers' words do, and one visibility score cannot show it.B2B marketingPlatformsLessons
- The favourite is picked before the formBuyers often pick a favourite before filling in your form. Read it as a late signal and let them set the timing.B2B marketingLessonsPlatforms
- The human who checks the AIBuyers now arrive with an AI answer and look for a person to check it against. Staff and write for that moment.B2B marketingLessonsFeed economy
- Your CRM needs a write policyWhen agents start updating your CRM on their own, the hard question is no longer data entry. It is who owns each field.B2B marketingPlatformsLessons
- Trust takes quartersWhy B2B marketing in long sales cycles is a trust problem first — and what that changes about how you show up in the feed.B2B marketingLessonsFeed economy
- Content that moves dealsAccount-based marketing is not a channel plan. It is content that helps a buying committee finish a decision.B2B marketingPlatformsLessons
- A year in platform marketing roomsWhat a year of partner events and platform rooms actually taught me.EventsPlatformsLessons
- B2B still lives in the feedWhy B2B growth in emerging markets still depends on attention in the feed — and what that means for platform partnerships.B2B marketingFeed economyPlatforms
From the archive: posts from ekozlov.ru, 2008–2010, translated from Russian.