Platforms
Working with TikTok, Reddit, Pinterest, X, Microsoft Advertising and Amazon Ads.
- Your AI SDR is a deliverability programAn outbound agent on a big list mostly spends your sender reputation. Replies come from small segments, checkable facts and a human edit.B2B marketingPlatformsLessons
- The AEO checklist is not the leverFAQ blocks and schema do not get you cited. Pages written in your buyers' words do, and one visibility score cannot show it.B2B marketingPlatformsLessons
- The favourite is picked before the formBuyers often pick a favourite before filling in your form. Read it as a late signal and let them set the timing.B2B marketingLessonsPlatforms
- Your CRM needs a write policyWhen agents start updating your CRM on their own, the hard question is no longer data entry. It is who owns each field.B2B marketingPlatformsLessons
- Content that moves dealsAccount-based marketing is not a channel plan. It is content that helps a buying committee finish a decision.B2B marketingPlatformsLessons
- A year in platform marketing roomsWhat a year of partner events and platform rooms actually taught me.EventsPlatformsLessons
- B2B still lives in the feedWhy B2B growth in emerging markets still depends on attention in the feed — and what that means for platform partnerships.B2B marketingFeed economyPlatforms