iFX EXPO, four years
IMH 2026, Nicosia
TechIsland MarComms co-creator

Evgeny Kozlov

Regional Marketing Manager · Aleph Group · Limassol

Field notes from platform marketing rooms: what actually moves attention, partnerships and deals on TikTok, Reddit, Pinterest, X, Microsoft Advertising and Amazon Ads.

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Latest noteBrand loses the budget meeting in the wrong languageBrand budgets rarely lose on belief. They lose because the pitch never becomes a line in finance's pipeline model.16 Oct 2026

14 Oct 2026Closed-lost is the seller's versionCRM loss codes are the seller's story of a buyer decision. Plan 2027 messaging on buyer interviews, not the dropdown.
13 Oct 2026Tech people in an art warehouseLast night TechIsland took its community to PSI Foundation's Bill Viola show. The best ecosystem events change the room, not just the agenda.

By the numbers

years of experience: 20+
product launches: 50+
app installs: 2M+
up to ARPU: +60%
up to booking rate: +220%
of the MarComms community: Co-creator

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14 Oct 2026Closed-lost is the seller's versionCRM loss codes are the seller's story of a buyer decision. Plan 2027 messaging on buyer interviews, not the dropdown.
20 Sept 2026Trust takes quartersWhy B2B marketing in long sales cycles is a trust problem first — and what that changes about how you show up in the feed.
20 Sept 2026Content that moves dealsAccount-based marketing is not a channel plan. It is content that helps a buying committee finish a decision.