https://ekozlov.com/notes/ Field notes on platform marketing, partnerships and B2B attention by Evgeny Kozlov. en Fri, 16 Oct 2026 09:00:00 GMT https://ekozlov.com/notes/brand-loses-the-budget-meeting/ https://ekozlov.com/notes/brand-loses-the-budget-meeting/ Fri, 16 Oct 2026 09:00:00 GMT Brand budgets rarely lose on belief. They lose because the pitch never becomes a line in finance's pipeline model. B2B marketing Lessons Evgeny Kozlov https://ekozlov.com/notes/closed-lost-is-the-sellers-version/ https://ekozlov.com/notes/closed-lost-is-the-sellers-version/ Wed, 14 Oct 2026 09:00:00 GMT CRM loss codes are the seller's story of a buyer decision. Plan 2027 messaging on buyer interviews, not the dropdown. B2B marketing Lessons Evgeny Kozlov https://ekozlov.com/notes/tech-people-in-an-art-warehouse/ https://ekozlov.com/notes/tech-people-in-an-art-warehouse/ Tue, 13 Oct 2026 09:00:00 GMT Last night TechIsland took its community to PSI Foundation's Bill Viola show. The best ecosystem events change the room, not just the agenda. Events Lessons Evgeny Kozlov https://ekozlov.com/notes/your-ai-sdr-is-a-deliverability-program/ https://ekozlov.com/notes/your-ai-sdr-is-a-deliverability-program/ Mon, 12 Oct 2026 09:00:00 GMT An outbound agent on a big list mostly spends your sender reputation. Replies come from small segments, checkable facts and a human edit. B2B marketing Platforms Lessons Evgeny Kozlov https://ekozlov.com/notes/satisfied-is-not-safe/ https://ekozlov.com/notes/satisfied-is-not-safe/ Fri, 09 Oct 2026 09:00:00 GMT Satisfied customers still review partners. Treat renewal as a marketing job, not a CSAT score. B2B marketing Lessons Evgeny Kozlov https://ekozlov.com/notes/the-aeo-checklist-is-not-the-lever/ https://ekozlov.com/notes/the-aeo-checklist-is-not-the-lever/ Wed, 07 Oct 2026 09:00:00 GMT FAQ blocks and schema do not get you cited. Pages written in your buyers' words do, and one visibility score cannot show it. B2B marketing Platforms Lessons Evgeny Kozlov https://ekozlov.com/notes/the-favourite-is-picked-before-the-form/ https://ekozlov.com/notes/the-favourite-is-picked-before-the-form/ Tue, 06 Oct 2026 09:00:00 GMT Buyers often pick a favourite before filling in your form. Read it as a late signal and let them set the timing. B2B marketing Lessons Platforms Evgeny Kozlov https://ekozlov.com/notes/the-human-who-checks-the-ai/ https://ekozlov.com/notes/the-human-who-checks-the-ai/ Fri, 02 Oct 2026 09:00:00 GMT Buyers now arrive with an AI answer and look for a person to check it against. Staff and write for that moment. B2B marketing Lessons Feed economy Evgeny Kozlov https://ekozlov.com/notes/your-crm-needs-a-write-policy/ https://ekozlov.com/notes/your-crm-needs-a-write-policy/ Wed, 30 Sep 2026 09:00:00 GMT When agents start updating your CRM on their own, the hard question is no longer data entry. It is who owns each field. B2B marketing Platforms Lessons Evgeny Kozlov https://ekozlov.com/notes/trust-takes-quarters/ https://ekozlov.com/notes/trust-takes-quarters/ Sun, 20 Sep 2026 09:00:00 GMT Why B2B marketing in long sales cycles is a trust problem first — and what that changes about how you show up in the feed. B2B marketing Lessons Feed economy Evgeny Kozlov https://ekozlov.com/notes/content-that-moves-deals/ https://ekozlov.com/notes/content-that-moves-deals/ Sun, 20 Sep 2026 09:00:00 GMT Account-based marketing is not a channel plan. It is content that helps a buying committee finish a decision. B2B marketing Platforms Lessons Evgeny Kozlov https://ekozlov.com/notes/a-year-in-platform-marketing-rooms/ https://ekozlov.com/notes/a-year-in-platform-marketing-rooms/ Tue, 15 Sep 2026 09:00:00 GMT What a year of partner events and platform rooms actually taught me. Events Platforms Lessons Evgeny Kozlov https://ekozlov.com/notes/b2b-still-lives-in-the-feed/ https://ekozlov.com/notes/b2b-still-lives-in-the-feed/ Tue, 08 Sep 2026 09:00:00 GMT Why B2B growth in emerging markets still depends on attention in the feed — and what that means for platform partnerships. B2B marketing Feed economy Platforms Evgeny Kozlov