EK Kozlov
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Evgeny Kozlov, Regional Marketing Manager at Aleph Group

Regional Marketing Manager · Aleph Group · Limassol

About

Evgeny Kozlov is Regional Marketing Manager at Aleph Group in Limassol (2022–present), working on brand, events and platform partnerships for TikTok, Reddit, Pinterest, X, Microsoft Advertising and Amazon Ads across Cyprus, Malta, Kazakhstan and Azerbaijan.

The path runs through Fly (Senior Product Manager 2007–2011, then Senior Product Marketing Specialist 2011–2012), Wheely as Marketing Director in 2012, UBANK as Chief Marketing Manager (Dec 2012–2014), a Twitter Marketing Lead contract (2015–2016) held alongside Httpool as Marketing Director, CIS (2017–2019), SIT / Constructor as Marketing Director (2019–2020), then Aleph Group (formerly Httpool) from 2021: Marketing Director (2021–2022), then Regional Marketing Manager (2022–present). Httpool was renamed Aleph Group in 2023.

By the numbers

  • 20+

    years

    From MobileDevice in 2003 to Aleph today.

  • 50+

    launches

    Fly: launched 50+ products across markets.

  • 2M+

    installs

    UBANK: delivered 2M+ app installs.

  • up to +60%

    ARPU

    UBANK: raised ARPU by up to 60%.

  • up to +220%

    bookings

    Wheely: cab-booking rate up by up to 220%.

Expertise

  • Event marketing
  • Platform partnerships
  • Brand
  • Product marketing
  • Emerging markets

Roles

  1. Aleph Group (formerly Httpool)

    · Limassol, Cyprus · current · Company pages: Aleph Group, Httpool

    Httpool was renamed Aleph Group in 2023.

    • Regional Marketing Manager —

      Brand, events, and partnership marketing for TikTok, Reddit, Pinterest, X, Microsoft Advertising, and Amazon Ads. Role created in the restructure after the Httpool–Aleph merger.

    • Marketing Director —

      Returned in 2021 and stayed until the Aleph merger.

  2. Marketing Director

    Schaffhausen Institute of Technology — · Schaffhausen, Switzerland

    Built marketing for a newly launched research-led university: brand, site, student-admission campaigns, and launch events.

  3. Marketing Director, CIS

    Httpool —

    Led regional marketing in CIS for an international partner of major media platforms.

  4. Twitter Marketing Lead, Global Business Marketing

    Twitter —

    Two-year contract held alongside Httpool, with a dedicated Twitter manager. Events, partner programs, and brand narrative for top advertisers.

  5. Chief Marketing Manager

    UBANK —

    Early-stage mobile payments (web, iOS, Android). Built marketing, communications, and user acquisition.

  6. Marketing Director

    Wheely —

    Luxury ride-hailing. Helped reshape the service and grow users around the Moscow launch.

  7. Senior Product Marketing Specialist

    Fly (Meridian Group) — · Moscow

    Promotion from Senior Product Manager. Brand and product marketing for phones and smartphones.

  8. Senior Product Manager

    Fly (Meridian Group) — · Moscow

    Product definition through launch for phones and early Android and Windows Mobile smartphones.

  9. Product Manager, ORSiO brand

    ORSiO — · Moscow

    ORSiO was a WebPanel subsidiary. Product work on smartphones and communicators.

  10. Editor-in-chief

    MobileDevice —

    MobileDevice was a WebPanel subsidiary. Joined as a student and was promoted to editor-in-chief.

Photos

  • Evgeny Kozlov in front of the Aleph and Reddit “Conversations with Reddit” backdrop in Limassol, Cyprus
    “Conversations with Reddit”, Limassol, 1 July 2026
  • Evgeny Kozlov speaking with a microphone at an Aleph and Reddit event in Cyprus
    Speaking at an Aleph × Reddit event in Cyprus
  • Evgeny Kozlov, Regional Marketing Manager at Aleph Group, at the TechIsland Summit
    TechIsland Summit
  • Evgeny Kozlov, Aleph Group, at a TechIsland event
    At a TechIsland event

Education

  • Higher School of Economics — Internet Project Management, 2013–2014
  • Volgograd State Architecture University — Engineering MSc, 2000–2005

FAQ

Who is Evgeny Kozlov?
Evgeny Kozlov is a marketing leader with 20+ years of experience and a Regional Marketing Manager at Aleph Group, based in Limassol. He writes EK Notes on platform marketing and B2B attention, has spoken at iFX EXPO and IMH, and is a co-creator of the TechIsland MarComms community.
What does Evgeny Kozlov do at Aleph?
At Aleph Group, Evgeny Kozlov works on brand, events, and partnership marketing for TikTok, Reddit, Pinterest, X, Microsoft Advertising, and Amazon Ads.
Where is Evgeny Kozlov based?
Evgeny Kozlov is based in Limassol.

More from Evgeny: Speaking·EK Notes·MarComms

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