Events
Notes from stages and rooms — TechIsland, IMH, iFX and the meetups around them.
- Ask for the layer under the headlineFour sessions at Israel Mobile Summit, one habit I took home. Before you act on a vendor's headline, ask for the fact one level below it.Events
- The whole app chain in one dayIsrael Mobile Summit put infrastructure, payments, growth and measurement in one building. My notes on the day, the people and the sessions.Events
- Shopping season starts in SeptemberTikTok's research in Kazakhstan says most autumn and winter purchases happen outside the big sale days. A Q4 plan built around Black Friday now arrives late.PlatformsEvents
- Fund the list, not the boothIn 2027 event money should follow a named list of target accounts and the small rooms where you meet them. The booth earns its cost only where that list walks past it.EventsB2B marketing
- Tech people in an art warehouseLast night TechIsland took its community to PSI Foundation's Bill Viola show. The best ecosystem events change the room, not just the agenda.EventsLessons
- A year in platform marketing roomsWhat a year of partner events and platform rooms actually taught me.LessonsEvents