AI
What holds up when AI enters the room: buyers, agents and the humans who check them.
- AI shortlists drop vendors whose claims can't be verifiedThe claim nobody can check costs you the deal. AI builds the shortlist, but a vendor stays on it only when a stranger can confirm the claim. Before 2027 campaigns launch, give every top claim a named proof or cut it.B2B marketingAI
- Your traffic chart now counts agentsThe 2026 traffic chart behind your 2027 targets now counts AI agents browsing for buyers. Split people from agents before the target locks.B2B marketingAI
- In production is not in useIn 2012 taxi apps topped every innovation ranking while 1.5% of Londoners had tried one. In 2026 "in production" plays the same role on AI slides. Judge 2027 AI lines on weekly users, checking hours and what breaks without them.LessonsB2B marketingAI
- Your AI SDR is a deliverability programAn outbound agent on a big list mostly spends your sender reputation. Replies come from small segments, checkable facts and a human edit.PlatformsB2B marketingAI
- The AEO checklist is not the leverFAQ blocks and schema do not get you cited. Pages written in your buyers' words do, and one visibility score cannot show it.PlatformsB2B marketingAI
- The human who checks the AIBuyers now arrive with an AI answer and look for a person to check it against. Staff and write for that moment.B2B marketingFeed economyAI