What they do
Aleph connects advertisers with more than 60 digital platforms, among them Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber and X, across more than 150 markets.[1]
Alongside media sales it runs a payments business, Localpayment, and an education arm, Digital Ad Expert.[1]
History
- 2005: Gastón Taratuta founded IMS Internet Media Services in Miami with about $5,000 of savings, starting as an independent sales representative for UOL.[2][3]
- 2017: IMS agreed to acquire a majority stake in Httpool.[4]
- 2022: Gastón Taratuta was named EY World Entrepreneur of the Year.[3]
- 2023: Httpool was renamed Aleph.[5]
- 2025: At its 20th anniversary the group reported more than 26,000 advertisers, 60+ platforms and 1,500+ employees.[1]
Known for
- Representing 60+ global platforms to more than 26,000 advertisers in 150+ markets.[1]
- Growing from $5,000 of savings to a company valued at over $2 billion without venture capital.[2][3]
- Combining media sales with payments (Localpayment) and education (Digital Ad Expert).[1]
- Helping Netflix launch across Latin America.[6]