EK Kozlov
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Httpool

A Slovenian-founded ad network that represented global platforms such as Twitter, LinkedIn and Spotify in more than 20 markets, and is now part of Aleph.

What they do

Httpool was a cross-channel advertising network that represented platforms such as Twitter, LinkedIn and Spotify, covering display, video, social and performance advertising in Central and Eastern Europe and Asia.[1]

Austria was its largest market.[2]

History

  • 2000: Aljoša Jenko founded Httpool in Slovenia.[1][3]
  • 2013: Its first platform representation deals were with Skype and Spotify.[4]
  • 2014: From September Httpool represented Twitter advertising in 11 countries, including Austria, Switzerland and Central and Eastern Europe.[5][6]
  • 2015: Httpool began representing LinkedIn.[4]
  • 2017: IMS, a Sony Pictures Television Networks subsidiary, agreed to acquire a 51% stake. Httpool also began representing Twitter in India.[1][2][4]
  • 2023: Httpool was renamed Aleph.[3]

Known for

  • A leading cross-channel ad network in Central and Eastern Europe, active in 22 markets.[1]
  • Twitter's advertising partner across 11 countries from 2014.[5][6]
  • Representing Spotify from 2013 and LinkedIn from 2015.[4]
  • The 2017 deal with IMS and Sony Pictures Television Networks.[1][2]

Sources

  1. IMS to acquire majority stake in Httpool, PR Newswire (13 Jul 2017)
  2. Sony Pictures' arm to acquire 51% in Httpool, Economic Times
  3. Aleph marks 20 years, Marketing Magazin
  4. Httpool profile, SiliconIndia
  5. Httpool brings Twitter advertising to Switzerland, m&k (26 Aug 2014)
  6. Httpool to represent Twitter in Romania, Business Review (26 Aug 2014)