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The Marketing Growth Notes
Weekly digest of EK Notes: field notes from platform marketing rooms. Unsubscribe anytime.
Latest issues
- Brand loses the budget meeting in the wrong languageBrand budgets rarely lose on belief. They lose because the pitch never becomes a line in finance's pipeline model.
- Closed-lost is the seller's versionCRM loss codes are the seller's story of a buyer decision. Plan 2027 messaging on buyer interviews, not the dropdown.
- Tech people in an art warehouseLast night TechIsland took its community to PSI Foundation's Bill Viola show. The best ecosystem events change the room, not just the agenda.
- Your AI SDR is a deliverability programAn outbound agent on a big list mostly spends your sender reputation. Replies come from small segments, checkable facts and a human edit.
- Satisfied is not safeSatisfied customers still review partners. Treat renewal as a marketing job, not a CSAT score.